Follow-up Tip: Build Credibility with a Professional Business Image
Follow-up Tip: Build Credibility with a Professional Business Image Part of your follow-up process is to allow new people you meet to get to know you and your business. Part of that can be accomplished through your follow-up communications with invitations to your...
Use a Follow-up Strategy for Higher Conversion Rates
Use a Follow-up Strategy for Higher Conversion Rates This is important: An educated prospect is your best prospect. What is an educated prospect? They know: Why you are different What your value proposition is How you are uniquely qualified to meet their needs They...
How to Become an Industry Expert
How to Become an Industry Expert If you want to stand above your competition in today’s marketplace, you need to become recognized as an expert in your industry. An expert is defined as: … “A person who has special skill or knowledge in some particular field.”...
Are You Ready to Go Prospect?
Are You Ready to Go Prospect? Just like the gold miner know he has to have his pan, pick and gold bag ready when he goes to hunt for gold, you know you need a good understanding of your products and services, marketing materials and the like when you go to sell....
Are you Never Really Anywhere?
Are You Never Really Anywhere? Eddie Cochran originally performed the classic song Summertime Blues way back in the 1950’s as an anthem of angst for a young person torn between love and having to work to earn money. An angst most folks encounter at one point or...
Aim – Hone in on the Real Target
Aim - Hone in on the Real Target Are you up for an experiment? I know what the outcome can be, but I think many of us (me included) have to actually experience something to really understand the power we hold in the little things we can do. Step 1 of this experiment...
Failure to Prospect – Avoid the Slump
Failure to Prospect – Avoid the Slump It’s always a great feeling when there are lots of clients and work to do. I agree. I like that feeling, too. But enough of that, let’s get busy. You might say, “C’mon, relax. Things are good.” Okay, but I am here to tell you that...
The Difference between Ideal Client and Target Market and How to Use it to Grow Your Business
The Difference between Ideal Client and Target Market and How to Use it to Grow Your Business I get it. For many small business owners, newer ones in particular, anyone willing to write a check made out to you looks like a great customer. And, in the beginning,...
Grab People’s Attention with an Effective Elevator Speech
Grab People's Attention with an Effective Elevator Speech I know what you may be thinking, “An elevator speech? What’s that?” An elevator speech is a concise, carefully constructed overview about you, your business, and your products or services. It’s called an...
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