This past week I had a conversation with my good friend Maria of Jos. A. Bank Clothing store in Plainfield… She was explaining how people introduce her to their friends as “the girl who dresses me…” Which made me think… What are you known for?
Maria wasn’t too excited about being introduced to her friends friends as “the girl who dresses me…” This, not being introduced as you would prefer to be, seemed to be a theme this past week. My friend Greg Arnold asked, “what would your Mom, Dad or other family member say if an old acquaintance of yours bumped into them and asked… What’s (insert your name here) doing these days?”
Here’s the answer to both of these situations… control it! Don’t assume people know and be sure to politely correct a person when they introduce you incorrectly. (Just don’t do it in front of the introducer.) I’ve had two people tell me, “I enjoy and benefit from your weekly e-mails but I’m not sure what you do…” That’s a problem! Additionally, Cathy asked me, “Have you written your weekly e-mail yet?” I answered, “Oh my gosh, no!” I asked her, “What should I write about this week?” and her answer was… “What you do!”
So… here it is… What I do…
I coach small business owners either one-on-one or in a group of 4 or 5 to grow their business. I do it one of two ways… either in helping them strategize how to get more clients, find and connect with joint ventures or strategic relationships or how to replicate their business in an area exclusive license fashion. I specialize in working with insurance agents and managers. (As a matter of fact, one of my clients reached the Million Dollar Round Table (MDRT) this past year. The MDRT is an exclusive and the premier association for financial professionals. The minimum requirements to get in the MDRT is $87,900 of first year commissions earned.)
Together with my business partner Tommy Richardson, we help teams be better with coaching, training and speaking.
That’s what I do!