Think D.U.T.C.H for Success

Disciplined, Uncompromising, Tough, Courageous and Humorous (D.U.T.C.H).

These are the 5 main attributes I’ve noticed the most successful people have in common. I remember reading about a study of the main personality traits to be found in the world’s high achievers from politicians, sportsmen to women and business people.


Successful people are well organized and self-disciplined. Often they have been brought up in a structured, disciplined environment. From being led they know how to lead. They are respectful of others and know how to command respect from others. They understand the importance of loyalty and demand loyalty from others.


These folks do not accept half measures. They do not tolerate incompetence or a half-assed approach to anything. They speak out against injustice. They stand up to unnecessary bureaucracy and demand fairness and correctness in the world around them. They are focused and go for it!


Successful people are tough. They resist personal attack without emotional reactions. They possess a ‘thick skin’. They are able to accept criticism without being offended. They rebound from adversity. (Think of the book Failing Forward by John Maxwell)


Successful people have the courage of their beliefs and convictions. They are able to face up to adversity. They succeed often against huge odds because they have the courage and the vision to plow through all the barriers and obstacles placed in their way. Anthony Robbins said (and it’s true) that the person with the strongest belief will prevail in any argument.


Successful people will possess a sense of humor. They will not become stressed and will often overcome difficult situations by their wit and well placed humor. They take things seriously, but not themselves, thus remaining humble.

Be sure to remember D.U.T.C.H to remind you of the 5 attributes of successful people. This is by no means an exhaustive list of attributes possessed by successful people but concentrating on these 5 will give you a good head start in your self-help process and you will find that all other attributes necessary to make you successful will fall into place naturally.

If you want better sales and communication skills on your team, we need to talk!

To Your Success!

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Posted in Growth Strategy, Leadership, Learning, Mindset

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