Is your pool deep or broad?

Is your pool deep or broad? A colleague, we’ll call Sam, was lamenting a disastrous sales call over a cup of hot java this week and I kind of felt bad for him. Sam had been trying to find a contact in a firm he had targeted as a big prospect. He put out the word he...

Put a Little ‘Human’ in Your Online Presence

Put a little ‘human’ in your online presence What catches your eye? What makes you laugh? What do you appreciate? What interests you? If you can answer those questions, you can effectively use social media. All you have to remember is that the premise of social media...

Are You Trying to Read Minds?

Are You Trying to Read Minds? You’re in a conversation with a customer or customer-to-be. What are you doing? Are you … Planning your response? Composing your next topic? Strategizing your sales pitch? Listening? Now, you know what you should be doing if you really...

A Positive Attitude Can Lead to Greater Sales

A Positive Attitude Can Lead to Greater Sales Believe it or not, I once met a business owner who said to me, “I know the economy’s bad right now, and you probably don’t want to buy, but I thought I’d give it a shot.” Even if I had needed his product, I probably...

Are you an Askhole?

Are you an Askhole? If you want to have sales success, being an Askhole should be one of your goals. Let me explain: A Telling Statistic Herbert True, a marketing specialist at Notre Dame University, found that 44% of all salespeople quit trying to sell to a prospect...