Blog Archives

Branding Is More than Marketing, Especially Today

Branding Is More than Marketing, Especially Today Have you noticed how much faster everything seems to be moving – it’s not just the holidays, either. It’s everything. We have to work faster, think faster and make decisions faster – or

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Posted in Growth Strategy, Leadership, Marketing, Mindset

Put a Little ‘Human’ in Your Online Presence

Put a little ‘human’ in your online presence What catches your eye? What makes you laugh? What do you appreciate? What interests you? If you can answer those questions, you can effectively use social media. All you have to remember

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Posted in Marketing, Sales

Going Gray on Facebook Can Move You Up in the Results!

Going Gray on Facebook Can Move You Up in the Results! I’m sure you have heard about Facebook Live Audio by now … are you excited about it? What I really should ask is whether or not you have figured

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Posted in Growth Strategy, Learning, Marketing

Business Alchemy – 10 Steps to Create Golden Value for Your Customers

Business Alchemy – 10 Steps to Create Golden Value for Your Customers So, this is a HUGE topic and could very well be an entire book, not just a blog. So be forewarned that I am going to give you

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Posted in Growth Strategy, Leadership, Learning, Marketing, Planning

Go Ahead, Open Your Mouth to Grow Your Business

Go Ahead, Open Your Mouth to Grow Your Business Let me tell you a little story… you know how I like stories. I was talking with a plumber who had his own business. He was a very good plumber and

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Posted in Growth Strategy, Marketing, Speaking

Market More and Better by Not Marketing at All

Many times local civic organizations look for experts from various business disciplines to come and give a presentation about a particular area of skill. The Elks, Rotary and Kiwanis are just a few who are always on the lookout for

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Posted in Growth Strategy, Marketing

Background Marketing: Appearance is the Key

Appearance is the key factor in attracting others to you. Shallow? Maybe, but it’s true. The first impression anyone will ever make about you is based upon your appearance, and your appearance is determined in large by the type of

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Posted in Marketing

Nurture Prospects in Your Funnel to Move Them From Prospect to Customer

How do you continue to build a relationship once someone enters your funnel? Today’s episode of The Guy To Know, offers a three step process so you can move the individuals in your sales funnel from prospect to customer. Check

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Posted in Marketing, Sales

The Three Elements of Marketing Success

The three elements to Marketing Success are really simple… Visibility, Credibility and Profit. But they are not that simple to accomplish! I have been listening to an audio by BNI Founder,Dr. Ivan Misner and he really explains this simple concept

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Posted in Marketing

Wouldn’t You Think They Would Think

This past week while working with a client who uses a “Lunch and Learn” strategy for marketing was telling me about a lunch they provided for a local car dealership. The client was telling me how the sales people for

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Posted in Growth Strategy, Marketing