by Jack Klemeyer | Sep 28, 2016 | Networking, Sales
Is your pool deep or broad? A colleague, we’ll call Sam, was lamenting a disastrous sales call over a cup of hot java this week and I kind of felt bad for him. Sam had been trying to find a contact in a firm he had targeted as a big prospect. He put out the word he...
by Jack Klemeyer | Apr 28, 2015 | Learning, Marketing, Sales
4 Strategies to Get Customer Referrals Did you know that customer referrals are one of the most powerful sales and marketing tools you can use to help you grow your business? It’s true! Satisfied customers are more than happy to refer their family and friends to...
by Jack Klemeyer | Apr 15, 2015 | Growth Strategy, Marketing, Sales
The Wrong vs. Right Way to Ask for Customer Referrals You probably know that customer referrals are a cost-effective way to get sales leads and grow your business. After all, you spend little-to-no money to obtain a referral. And according to a study by the Wharton...
by Jack Klemeyer | Jun 30, 2012 | Marketing, Sales
When someone calls you with a referral or connects you with an e-mail should you say thanks? I mean heck, isn’t that what we’re supposed to do, get referrals for each other? I don’t have to say thanks for em do I? In answering that question the radio...
by Jack Klemeyer | Apr 2, 2012 | Learning
Let’s just start with what to definitely not do! I hear people say all the time that they reward people who make a purchase from a referral and that’s just wrong. Don’t misunderstand, I believe it’s okay, legitimate and appropriate to reward...
